what is sovev?
sovev is an ai personal stylist for the clothes you already own. it answers the morning question, what should i wear, from your actual closet, not a store. photograph each piece once, take a two-minute taste quiz, and a named, reasoned outfit is waiting every morning. nothing to buy, nothing to scroll.
sovev is hebrew (סובב) for "rotating", as in keeping your whole wardrobe in rotation.
how it works
- snap your closet. photograph each piece once (or several pieces in one lay-flat photo). sovev names the color, fabric, and formality for you.
- teach it your taste. a two-minute quiz distills a taste profile. after that it learns from what you actually wear, save, swap, and skip.
- get dressed. a named, reasoned outfit every morning, matched to your real local weather. plan a whole week in one pass, pack for a trip, or ask the stylist about any occasion.
what it does
- a daily outfit with the reasoning spelled out, weather-aware, occasion-aware
- weekly planning that respects what is clean, what is resting, and what you have already worn
- trip packing from your closet
- clean and dirty tracking, laundry day included
- a manual outfit builder with honest color math
- six guest stylist personas, each with a distinct method and palette; pick one for any occasion
- works as an installable web app (pwa) on iphone, android, and desktop, with an offline shell
what it costs
sovev is free during early access, no card required. the closet (photograph, tag, build, track laundry) stays free forever. the stylist tier (unlimited ai styling, chat, weekly planning, taste learning) is $9.99 a month or $69.99 a year ($5.83 a month) at launch.
your photos and your data
your closet photos live in private storage tied to your account. they are processed by anthropic's claude models to tag garments and compose outfits. sovev runs no ads, sells no data, and account deletion is self-serve in the app. details in the privacy policy.
who it is for
anyone who owns more clothes than they wear. sovev's promise is the opposite of a shopping app: wear what you own, keep the whole closet in rotation, and only ever hear about a new piece when a real gap blocks a real occasion.
questions? read the faq or write to hello@sovev.style.